Well Done

OMG... this is brilliant...

"Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images."

"Well done” created by Bruketa & Zinić is the new annual report for Podravka, the biggest food company in South-East Europe.

It consists of two parts:
1. a big book containing numbers and a report of an independent auditor
2. a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.